About Clear Fertility

Clear Fertility is an independent guide to fertility treatment in the United Kingdom. We exist because choosing an IVF clinic is one of the most important — and most opaque — decisions a person can make. The information online is fragmented, marketing-heavy, and rarely written with the patient in mind.

We pull our clinic data from the Human Fertilisation and Embryology Authority (HFEA) register, the official regulator of fertility treatment in the UK. We layer that with pricing and add-on information sourced directly from clinic websites, then add independent editorial analysis written without input or payment from the clinics themselves.

What we cover

• All HFEA-licensed fertility clinics in the UK
• Honest costs, including consultations, cycles and add-ons
• Real success rates by age band, drawn from HFEA data
• NHS eligibility by ICB area
• Plain-English guides to treatment options and costs

Editorial independence

No clinic pays to be listed, ranked, or featured on Clear Fertility. Our methodology is documented openly so you can see exactly how every score and recommendation is produced.

Read more about how we work in our methodology, or get in touch via our contact page.